Our Team

Alex Bloom

Founder & President

team-alexBeing a serial entrepreneur, Alex previously founded 180Net Incorporated and was a co-founder of Harmony BBS and Sequoia Software. Alex is a veteran in the tech industry. His design solutions have helped world-class companies like AT&T, General Electric, Home Depot, Vanguard Healthcare, Duron Paints and Lucent Technologies. Alex graduated from SUNY with a dual degree in computer science and business information systems. When he’s not in the office, Alex can be found playing billiards, hanging around at comedy clubs, trying out restaurants or developing new businesses.

Jasen Fici

Founder & Chief Technology Officer

team-jasenBefore founding Velaro, Jasen was one of the founding members of the management team at Sequoia Software, where he served as the Vice President of Marketing for seven years. He also served as the Chief Technology Office at Artifact Software. Jasen has more experience than anyone in the industry. His dual expertise in technology and marketing gives him an advantageous perspective for the future of the company. When he’s not in front of his computer, Jasen can be found on the tennis court.


Derrick Harris

Vice President of Product Development

team-derrickDerrick has more than 16 years of application development experience. Before joining Velaro, he developed virtual training systems for the United States Air Force and Marine Corp. As Vice President of Product Development, Derrick is responsible for maintaining Velaro’s role as an industry leader by delivering the most secure, innovative live help application available.When he’s not at his desk, Derrick likes working on cars, developing codes and brainstorming game-changing ideas.

Jeff Mason

Vice President of Marketing

team-jeffWith more than 20 years of technology marketing experience to Velaro, Jeff oversees Velaro’s entire marketing function. Prior to joining Velaro, Jeff served as Vice President of Marketing for Social Solutions and co-founded Artifact Software. He was also a member of Sequoia Software’s executive management team, where he served as Vice President of Corporate Communications and Vice President of Marketing. When Sequoia was acquired by Citrix, Jeff served on the company’s management team and established Citrix Solutions Marketing Group. Jeff has a passion for improving the impact of the non-profit sector. He founded and chairs the Alliance for Effective Social Investing. He also serves on the boards of the Superstar Foundation and PerformWell.