As we get closer to Black Friday, there will be no shortage of digital ads trying to get consumers to do all their shopping online.  Yet there is very little data on which consumers are actually buying online. Until now.

We surveyed over 10,000 adults, a cross section of the US, to see not only who is buying online but how much of their budget they intend to spend.  One of the biggest surprises is that the generation that is more plugged into the internet than any other (18-24), is doing the least amount of shopping online.  Perhaps they prefer shopping in stores or still believe the guy in the red suit will take care of everything.  On the other hand, their time-strapped parents are the demographic that is going to do the most shopping online.

For the full scoop and even insights on how to use this information, click here to see the full size image

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