OfficeBundle.com Case Study
Company Overview
Based in southern Louisiana, OfficeBundle.com is an experienced independent dealer created to compete directly against the impersonal national office supply retailer. After the devastation from Hurricane Katrina in 2005, they decided to change their business model and expand their customer base outside of their geographic area. Though OfficeBundle.com has national reach, they remain quite accessible. OfficeBundle.com exists to help make their customers’ buying experience easy and rewarding.
The Challenge
Tommy Moore, Chief Executive, wanted to let his online visitors know that OfficeBundle.com was there to help answer their questions and make the online shopping experience as personal as possible.
Velaro Solution
OfficeBundle.com deployed Velaro’s hosted live help solution in order to create a relevant and enjoyable online shopping experience for their customers as well as boost conversion rates and keep customers on the site to place their order.
The Results
Using Velaro’s hosted live help solution, OfficeBundle.com immediately realized a significant return on their investment. OfficeBundle.com has all but eliminated returns. Now, OfficeBundle.com employees can help their customers find the right products for their business needs. Such a large decrease in returns allows OfficeBundle to focus more on growing their business rather than refunds and shipping and handling charges. Adding live chat to OfficeBundle.com has also significantly improved customers’ perception of the website and increased consumer confidence.
Pleasantly surprised by how many other features Velaro has to offer, OfficeBundle.com also sees the advantage of Velaro’s web analytics. Velaro’s web analytics has dramatically helped OfficeBundle.com grow their online business. Now, OfficeBundle.com can pinpoint specific times of day when the site is most active, which companies are frequent visitors, etc.
“Not only does Velaro’s live help solution demonstrate our concern for customers’ immediate needs, but the analytics tools give us the insight we need to continue growing our online presence.”
– Tommy More, Chief Executive
