Doing what you did gets you what you got

March 28, 2014 Leave a Comment

einstienIf you always do what you always did, you will always get what you always got.Albert Einstein 

You can always count on good old Albert to jog your brain a little and help you to realize what we should all inherently know.  The good doctor’s quote brings to mind another one of his famous quotes that’s related to the one above: Insanity is doing the same thing over and over again and expecting a different result.  So, now you’re probably wondering what these insightful words have to do with Velaro, live chat, ecommerce, marketing or any of the other things we typically discuss on this blog.  Well, let me explain.

When it comes to business, I don’t know of anyone who is satisfied with the status quo.  Every business wants to be better, to be more effective, more productive, and more profitable.  Nevertheless, many of us who want to improve simply continue to do the same things we’ve done before and just hope for a different result – insanity right?

Placing a button on a webpage, that when clicked, launches a live chat with a support or sales person is about 10 – 15 years old.  This functionality is essential to any online business.  And the core functionality behind making this miracle possible has more or less remained the same over the years.  However, a few live chat vendors like Velaro believe that live chat can do more and that there are vast opportunities for live chat innovation.

Today, Velaro’s ongoing innovation of live chat makes it possible for our clients to seamlessly integrate with a wide variety of other applications, benefit from a multitude of insightful, out of the box, live chat reports, and conduct a live chat with a level of security that some of the largest financial and healthcare organizations in the country rely on every day.

But even with the live chat innovations Velaro has brought to market so far, we are still not satisfied – nor will we ever be.  In fact, we at Velaro are currently working on a new version of our product that will completely change how live chat is implemented and used – stay tuned for more on this soon.

My point in this blog is that if you want to improve your business you can’t continue to do things like you’ve in the past.  With regards to live chat, you need to innovate and move beyond just the fundamentals of live chat.  The world is constantly changing, online consumer expectations are continuously evolving, and new opportunities for live chat are always popping up. But to do better, to get more from live chat, to use live chat in new and innovative ways, you need to work with a vendor that has the basics down to a science AND has the experience and vision to take you further – this is Velaro.

what-can-live-chat-do-for-you

Oh, while I’m on an innovation tirade, let me also mention something else.  You’ve probably heard about the importance of content marketing – sometimes referred to as inbound marketing.  If you haven’t heard about content marketing – this is when you create a white paper or article or some other piece of content that you use to lure people to your website to capture a lead.  This is another place where innovation is desperately needed.  A recent study performed by Janrain found that 74% of online consumers get frustrated when online content isn’t specifically relevant to them.  The expectations of online consumers are changing in a wide variety of ways.  To succeed, we all need to respond to these changing expectations.  This means innovating around how we use live chat to sell to, and support, website visitors as well as the tactics we employ to drive people to our websites.

Velaro is taking an innovative new approach to our content marketing by beginning to create online content that provides information that is instantly tailored to your specific needs.  Here is an example that will tell you what your organization can expect from implementing live chat.

Do you want to do better tomorrow than you did today?  Are you doing the same thing today that you did yesterday and expecting a different result?

Written by Jeff Mason | Jeff Mason is vice president of marketing at Velaro, where he oversees the company's entire marketing function. Previously, he served as vice president of marketing at Social Solutions and co-founded Artifact Software. He was also vice president of corporate communications and marketing at Sequoia Software.

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