Content Targeting
Dynamically changing content on your website based on the actions of your customers is a standard part of Velaro’s process to help make you and your organization successful.
The overall idea is to give you the ability to intelligently test different content variations to see which ones succeed in helping your customers and your business. We do not want you to make blind changes without guidance. First, we’ll give you the data to catch your trouble spots, and then we’ll work with you to ensure your content variations fix your concerns.
Features in Action
By reviewing Velaro’s Intelligent Engagement (Livefluence), you learn that the majority of people leaving the page were part of a specific customer segment that searched on the term “blue widget.” Now you offer the blue widget for your customers, but the picture on your Web page is a red widget. Right there you identify that people are seeing the wrong color. Regardless of the fact that you have the blue widget, they are frustrated that, on such a specific search, they are seeing the wrong result. So they leave.
Here is where content targeting comes in. With Velaro, you can automatically detect that the customer requested a certain color of widget, and you can dynamically and automatically update the page to show the right color widget.
A recommended use for content targeting is to display the chat button only for certain customer segments. Perhaps you only want to show the chat button to customers who you consider to be of high value or to customers who have hit a certain number of failed searches..