Chat Conversion and Visitor Tracking
Utilizing Progression Analytics, companies are able to track their customer’s successful and unsuccessful conversion paths on their website. When you determine which paths on your website lead to higher conversions, and just as importantly, which paths are failing, you can align your strategy based on proven data. You'll also be able to track chat conversions.
Progression reports allow you to see things, such as which sections of a website a customer browsed, which similar products they viewed before finalizing the selection, and if the sale was affected by a sale or promotion. Additionally, you can track chat conversions on your site. For example, you can see the progression of a visitor from when they arrived at your site, entered into a chat with an agent, and then purchased a product.
Chat Conversion Features in Action
With Progression Analytics, you can set up multiple steps to track chat conversions and other metrics on your website. Some common examples are:
- Landing page > Chat > Purchase
- Landing page > Case Study > Purchase
- Landing page > Page 2 > Form Completion
We’ll help you set up your conversion tracking, and once you have definitive data, we’ll take the next step and walk you through how to set up different environments under which you can test changes.
You can assign monetary values to purchases, allowing us to track the value of each conversion, set up different scenarios, and then evaluate where you are seeing success and where you need to make adjustments.