Category: Conversion
Conversion
A recent study reported by Website Magazine found that up to 40% of online shoppers engaging in live chat converted into a sale or became a lead. Website Magazine went on further to report that e-tailers with live chat implemented on their sites experience conversion rates up to 15 times higher. Though this data may surprise some, it’s certainly not surprising to live chat software veterans. Here are three ways to make your conversion rates soar with live chat:
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Where you place your live chat button has a significant impact on your web site conversions. As live chat is a real-time customer touch point on your site, the more visible the placement, the better the conversions. The rule of thumb is place your live chat button at the top of your pages.
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1. Easy to find Click-to-Chat Buttons
Your Click-to-Chat buttons should always be placed tastefully and prominently on your web pages. Live chat works best when it compliments the site and keeps customers focused on their visit. The last thing you want is a customer coming to your site with every intention to buy and then getting distracted by poor navigation or hard-to-find chat buttons and leaving out of frustration.
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