Bluegrass Promotional Marketing
Founded in 1995, Bluegrass Promotional Marketing is a full-service promotional marketing firm and a leader in the promotional products industry. During the past decade, Bluegrass has grown from a start-up company to one with revenues in excess of $20 million. They provide a complete backend e-commerce and fulfillment solution to companies that want to offer promotional products.
Challenge:
To complement their full-service e-commerce fulfillment solution, Bluegrass wanted to provide a live help platform that would increase customer conversions while providing the highest level of customer service. They needed a multi-site solution with a single control panel for reporting and administration.
Solution:
Velaro worked with Bluegrass to incorporate live help across a majority of the websites for which they serve as the e-commerce and fulfillment provider. Each site has the ability to incorporate their unique company colors and logos for brand consistency. The live help service that Bluegrass now includes in its overall offering has helped it grow its business. End users have experienced better customer service, resulting in higher conversion rates.